At this year’s “Must Have 2020” acknowledgements ceremony for best products on the BiH market, organized by IN Store magazine in cooperation with the largest retail chains in BiH, for the second year in a row, AS Holding brands received the largest number of merchant votes.
At the ceremony, acknowledgements were presented to the representatives of the companies Klas, Sprind, Vispak, AC Food and Oaza, and the products that should be found on the shelves of every store and household are: Sprind phyllo, Zlatna džezva coffee, Vispak Sad pa sad coffee, Vispak soups, Oaza, Zlatni puder flour, Klas pasta, Klas phyllo, Tops and Maza.
“Last year we won eight, and this year the number is slightly higher. We are proud of the fact that the strength and recognition of our products has come to the foreground again and that our brands have become a mandatory part of the range of all stores in BiH. We have fought for that with strong efforts and hard work. We believe that next year our other brands will take this title of “must have”, especially those who are just coming to the BiH market” – Rusmir Hrvić pointed out, CEO of AS Holding.
The Must Have project, which is of importance to FMCG companies, is based on a survey of TOP brands voted for by retailers, and the list consists of an assortment that every store must have on its shelves. Merchants from the In Store database, which has 7,000 addresses of all store profiles, select brands that they think are in the TOP 100.