AS Holding took part in ANUGA, the world’s largest trade fair in the food and beverages industry, that took place in Cologne in Germany last week. In addition to increasing cooperation with the existing partners, AS Holding representatives took this opportunity to negotiate establishing of cooperation with potential customers.
The exhibition stand of the Foreign Trade Chamber of Bosnia and Herzegovina involved nine companies, including AS Holding with its member companies AC Food, Klas, Solana Tuzla, Sprind and Vispak.
“AS Holding members exhibited their top products as well as the new ones. We had the opportunity to hold meetings with numerous existing and potential buyers on foreign markets. The trade fair was a great occasion for our export team to gain an insight both in the sales aspect and in the current development level of the FMCG categories on a global scale. Knowledge and experience gained will benefit us in the future period, in order to be better prepared for the next ANUGA event taking place in two years’ time”, said Vedad Haililovic, Director of Export Department at the AS Holding Sales, Procurement and Logistics Directorate.
This was the third appearance of the AS GROUP member companies at the world’s most important trade fair for food and beverages. On its 100th anniversary, ANUGA gathered more than 7,500 exhibitors coming from 106 countries, presenting products in ten trade categories. This year the trade fair has gathered around 170,000 visitors who had the chance to check the quality of a million of exhibited products. ANUGA is considered the most important global trade event, organized biannually, for the purpose of sharing experience, knowledge and assessments for making strategic decisions for the entire food industry as well as the solutions for challenges yet to come.