{"id":8066,"date":"2023-09-19T14:03:51","date_gmt":"2023-09-19T14:03:51","guid":{"rendered":"https:\/\/asholding.ba\/revive-bilboard-t-shirt-and-postcard-and-have-a-cup-of-zlatna-dzezva-coffee-with-amra-and-edin-dzeko\/"},"modified":"2024-01-20T22:24:40","modified_gmt":"2024-01-20T22:24:40","slug":"revive-bilboard-t-shirt-and-postcard-and-have-a-cup-of-zlatna-dzezva-coffee-with-amra-and-edin-dzeko","status":"publish","type":"post","link":"https:\/\/www.asholding.ba\/en\/revive-bilboard-t-shirt-and-postcard-and-have-a-cup-of-zlatna-dzezva-coffee-with-amra-and-edin-dzeko\/","title":{"rendered":"\u201eRevive\u201c bilboard, T-shirt and Postcard, and Have a Cup \u2026"},"content":{"rendered":"\n<p>Vispak Company, by its AR billboards has announced continuation of its Zlatna D\u017eezva Campaign in&#13;\nmajor BiH cities, with main actors being Edin and Amra D\u017eeko. Using the augmented reality, apart&#13;\nfrom billboards, Vispak has converted good, old postcards and t-shirts into video screens where you&#13;\ncan watch a new advertisement of Zlatna D\u017eezva. The only thing you need is your mobile phone.<\/p>\n\n<p>This campaign is a significant marketing step forward for Vispak and its brand Zlatna D\u017eezva. The augmented reality (AR) campaign has been launched in the form of billboards across Bosnia and Herzegovina, providing the consumers and the general public a unique marketing experience. Through this campaign, viewers have the opportunity to &#8220;revive&#8221; a photo on a billboard, postcard or&#13;\nt-shirt using their mobile devices and watch a video clip. You only have to keep your mobile phone pointed towards the frame of the postcard on the visual and to follow short and clear instructions.<\/p>\n\n<p>&quot;This is the first AR campaign in BiH and we are proud of that fact. The augmented reality allows you to experience an interactive environment in which objects from the real world are enhanced with&#13;\ncomputer-generated perceptual information, including images, text, sound, vibrations&#8230; Vispak has&#13;\nalways paid special attention to innovation, and this AR campaign is another evidence of our&#13;\ncommitment to providing the best possible experience to our consumers. Using the advanced&#13;\naugmented reality technology, we want to provide our customers with a unique interaction with our&#13;\nproduct and to entertain them at the same time\u201d, says Zerina \u010colakovi\u0107, Director of Vispak Marketing&#13;\nand Development.<\/p>\n\n<p>Vispak states that this AR Zlatna D\u017eezva campaign is only the beginning of their innovative approach&#13;\nin the marketing industry. Vispak intends to continue exploring new technologies and ways to&#13;\nimprove marketing strategies and provide unforgettable experiences to all its consumers.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"750\" data-id=\"7616\" src=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7876.jpg\" alt=\"\" class=\"wp-image-7616\" srcset=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7876.jpg 1000w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7876-300x225.jpg 300w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7876-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"750\" data-id=\"7614\" src=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7849.jpg\" alt=\"\" class=\"wp-image-7614\" srcset=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7849.jpg 1000w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7849-300x225.jpg 300w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7849-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"750\" data-id=\"7612\" src=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7837.jpg\" alt=\"\" class=\"wp-image-7612\" srcset=\"https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7837.jpg 1000w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7837-300x225.jpg 300w, https:\/\/www.asholding.ba\/wp-content\/uploads\/2023\/12\/IMG_7837-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vispak Company, by its AR billboards has announced continuation of its Zlatna D\u017eezva Campaign in&#038;#1\u2026<\/p>\n","protected":false},"author":1,"featured_media":7606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-8066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti-iz-vispaka-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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